Perhaps from our Latin American identity or simply our own idiosyncrasy, is to go out and admire in any sidewalk, fair, local market and even the formal trade, how our market strategy has been, since long ago, looking for ideas in other markets and replicating them, with a frantic speed. What started as a practice of benchmarking in fashion or technology, is now perhaps more of an engine of our economy. And the few ideas that are local, are rapidly imitated by others, with a level of impressive accuracy, which reflects not only the lack of innovation in the industry and the market, but also that we do not understand or do not realize the weight to the concept of plagiarism. Another issue that is related to our culture is the adherence to what is known, perhaps as a derivative of respect to traditions, which leads us to maintain schemes, models and policies at the time, although no longer fully effective. So it has cost us to open ourselves to new models of services, from scanning, the change of platforms service and even the possibility of introducing new competition in the market which could raise standards, in sectors as sensitive and also questionable as public transport and others. But my intention is not to talk about ethical aspects and not of economic models, but rather a quite different reality that relates to our daily lives and that surprises me positively by the potential that shows who participates. To my surprise, due to the growth of technology, I have noticed that the average Chilean keeps more informed than before about the contingency of national and even international matters, albeit in a non-traditional way: memes, those images which are shared in seconds, gives us a break in the day and end up collapsing the memories of all smartphones. While these visual elements have some detractors – mainly because the limit of humor, it impresses me that they take the best of the Chileans, that in daily life we don’t show: creativity and productivity. I’ve come to think that the authors could be a group of unemployed who escapes to the official public studies, because I mean in what part of your workday can you do it? considering that most comes instantly with the news, usually in daytime day. What if we better channel our creativity and productivity, redirecting them to each other’s work, either as employee or independent? Experience interviewing people from different profiles leaves us some common denominators: feeling of stagnation, routine, dependence on models already defined or already successful. But the reality is that although there are few entrepreneurs and creative places, some of them have managed to not only contribute to the development of the industry, but give jobs and get visibility even at international level. And the interesting thing is that Chile is one of the countries globally more favorable to invest on, given the monetary resources and consultants at the state level and even at private level. If we could reconcile the skills that we do not use with this ecosystem of innovation, I am sure that we could accelerate the development of the country, as well as also to improve the offer of products and services to the citizens.